We help full-service agencies attract 8-figure clients by niching their ads, not their agency

We help full-service agencies attract 8-figure clients by niching their ads, not their agency

We help full-service agencies attract 8-figure clients by niching their ads, not their agency

Thought leadership advertising focused on the single service your biggest clients value most, so you get the benefits of niching without the revenue risk.

A man walking up the stairs
A man walking up the stairs
A man walking up the stairs

"120 interested leads.
5 quality enquiries.
3 new clients.

All in 1 month after launch."

Alex James
Alex James

Alex James

Minimalist Marketing

Don't niche your agency, niche your advertising

Don't niche your agency, niche your advertising

Don't niche your agency, niche your advertising

"Niche your agency or your advertising won't work."
- every agency coach

The problem is, suddenly narrowing focus can niche you out of business.
No more referrals. No more upsells. No more flexibility.

So instead of cutting most of your services, we get you known for the one your biggest clients value most.

That way, 8-figure clients come for your authority, then stay for everything else. All the benefits of niching, none of the revenue risk.

"Niche your agency or your advertising won't work." - every agency coach

The problem is, suddenly narrowing focus can niche you out of business.
No more referrals. No more upsells. No more flexibility.

So instead of cutting most of your services, we get you known for the one your biggest clients value most.

That way, 8-figure clients come for your authority, then stay for everything else. All the benefits of niching, none of the revenue risk.

Our thought leadership ads system for attracting 8-figure clients

Our thought leadership ads system for attracting 8-figure clients

Our thought leadership ads system for attracting 8-figure clients

The research-backed system that gets you known for the service your biggest clients value most, so they come for your expertise and stay for everything else.

#1

Package what you should be known for

We uncover the unique approach behind your signature service and position it to attract 8-figure clients. This forms the foundation for your thought leadership content.

Diagram showing combining your best service and your most valuable sector
Diagram showing combining your best service and your most valuable sector
Diagram showings how to bring traffic to your site
Diagram showings how to bring traffic to your site

#2

Build credibility with 8-figure prospects

We create thought leadership posts that highlight the flaws of the status quo approach and the strengths of yours - then boost them to 8-figure decision makers.

#3

Qualify and warm leads simultaneously

We craft questionnaires that educate leads on your signature service while filtering for fit. They learn if your approach suits them. You learn who's worth talking to.

Diagram showing how to turn website visitors into enquiries
Diagram showing how to turn website visitors into enquiries

The research behind our system

The research behind our system

The research behind our system

We analysed the finances and growth strategies of 74 Australian agencies doing $250K-$21M/yr to understand what drives growth.

We found 8 key differences that enabled the top quarter to grow 6.5x faster than the rest. They're documented in our 2026 Agency Growth Report: The Shrinking Middle.

We analysed the finances and growth strategies of 74 Australian agencies doing $250K-$21M/yr to understand what drives growth.

We found 8 key differences that enabled the top quarter to grow 6.5x faster than the rest. They're documented in our 2026 Agency Growth Report: The Shrinking Middle.

We analysed the finances and growth strategies of 74 Australian agencies doing $250K-$21M/yr to understand what drives growth.

We found 8 key differences that enabled the top quarter to grow 6.5x faster than the rest. They're documented in our 2026 Agency Growth Report: The Shrinking Middle.

Front cover of the research report: The Shrinking Middle
Front cover of the research report: The Shrinking Middle
Front cover of the research report: The Shrinking Middle

Become known for one thing. Get hired for everything.

Become known for one thing. Get hired for everything.

Become known for one thing. Get hired for everything.

Thought leadership advertising for full-service agencies

Copyright2026InsightLeaf.

All rights reserved.

Thought leadership advertising for full-service agencies

Copyright2026InsightLeaf.

All rights reserved.

Thought leadership advertising for full-service agencies

Copyright2026InsightLeaf.

All rights reserved.