We help full-service agencies attract 8-figure clients by niching their ads, not their agency

We help full-service agencies attract 8-figure clients by niching their ads, not their agency

We help full-service agencies attract 8-figure clients by niching their ads, not their agency

Attract premium clients with thought leadership ads focused on the single service your biggest clients value most.

A man walking up the stairs
A man walking up the stairs
A man walking up the stairs

"120 engaged leads.
5 quality candidates.
3 keen clients.

All in 1 month after launch."

Alex James
Alex James

Alex James

Minimalist Marketing

Don't niche your agency, niche your advertising

Don't niche your agency, niche your advertising

Don't niche your agency, niche your advertising

"Niche your agency or your marketing won't work."
- every agency adviser

The problem is, suddenly narrowing focus can niche you out of business.
No more referrals. No more upsells. No more flexibility.

So instead of killing almost all of your services, we get you known for the single service your biggest clients value most.

That way, 8-figure clients come for your authority, then stay for everything else. All the marketing benefits of niching, none of the revenue risk.

"Niche your agency or your marketing won't work." - every agency coach

The problem is, suddenly narrowing focus can niche you out of business. No more referrals. No more upsells. No more flexibility.

So instead of removing most of your services, we build your authority around the one you do best - your signature service.

That way, 8-figure clients come for your authority, then stay for everything else. All the marketing benefits of niching, none of the revenue risk.

Our thought leadership ads system for attracting 8-figure clients

Our thought leadership ads system for attracting 8-figure clients

Our thought leadership ads system for attracting 8-figure clients

The research-backed system that gets you known for the service your biggest clients value most, so they come for your expertise and stay for everything else.

#1

Package what you should be known for

We define your differentiation by identifying what makes your signature service unique and crafting messaging around it to attract 8-figure clients.

Diagram showing combining your best service and your most valuable sector
Diagram showing combining your best service and your most valuable sector
Diagram showings how to bring traffic to your site
Diagram showings how to bring traffic to your site

#2

Build credibility with 8-figure prospects

We create thought leadership posts that highlight the flaws of the status quo approach and the strengths of yours - then boost them to 8-figure decision makers.

#3

Qualify and warm leads simultaneously

We craft questionnaires that educate leads on your signature service while filtering for fit. They learn if your approach suits them. You learn who's worth talking to.

Diagram showing how to turn website visitors into enquiries
Diagram showing how to turn website visitors into enquiries

The research behind our system

The research behind our system

The research behind our system

We researched 74 Australian agencies doing $250K-$21M/yr to understand what drives growth.

We found 8 key differences that enabled the top quarter to grow 6.5x faster than the rest. They're documented in our 2026 Agency Growth Report: The Shrinking Middle.

We researched 74 Australian agencies doing $250K-$21M/yr to understand what drives growth.

We found 8 key differences that enabled the top quarter to grow 6.5x faster than the rest. They're documented in our 2026 Agency Growth Report: The Shrinking Middle.

We researched 74 Australian agencies doing $250K-$21M/yr to understand what drives growth.

We found 8 key differences that enabled the top quarter to grow 6.5x faster than the rest. They're documented in our 2026 Agency Growth Report: The Shrinking Middle.

Front cover of the research report: The Shrinking Middle
Front cover of the research report: The Shrinking Middle
Front cover of the research report: The Shrinking Middle

Become known for one thing. Get hired for everything.

Become known for one thing. Get hired for everything.

Become known for one thing. Get hired for everything.

Thought leadership advertising for full-service agencies

Copyright2025InsightLeaf.

All rights reserved.

Thought leadership advertising for full-service agencies

Copyright2025InsightLeaf.

All rights reserved.

Thought leadership advertising for full-service agencies

Copyright2025InsightLeaf.

All rights reserved.